The KAVU Moondrift in Winter Purple is a women's flannel shirt made from super-soft organic cotton, new for Fall/Winter 2026. KAVU is from the Pacific Northwest, so they know their flannel, and this one has a relaxed fit and a rich color that looks great on its own or layered.
It's 100% certified organic cotton, with matte buttons made from 25% recycled polyester.
The 7 oz twill has a light brushed face, so it's soft right off the hanger but still substantial enough to block a chilly breeze. Two chest pockets, adjustable cuffs and a curved hem keep it practical.
KAVU traces back to 1991, when founder Barry Barr lost one too many hats to the wind while running a fishing boat off the Alaskan coast and decided to build a better one. Based in Seattle, they still make fun, tough gear for people who'd rather be outside. Their motto says it all: Get Busy Livin'.