Meet the KAVU Big Joe in Green Ravine, a men's mid-weight flannel shirt that's been in KAVU's lineup for about 15 years, and for good reason. If you're after one classic flannel that works at the office, the brewery and the bonfire, this is it.
Starting with FW25, the Big Joe is made from certified organic cotton, and the faux wood buttons are 25% recycled polyester.
The 6 oz brawny herringbone weave gives it a little texture and a lot of durability without feeling stiff. Herringbone-lined adjustable cuffs and a box-pleated back give you room to move when you're splitting firewood or reaching for the top shelf of the camp box.
KAVU traces back to 1991, when founder Barry Barr lost one too many hats to the wind while running a fishing boat off the Alaskan coast and decided to build a better one. Based in Seattle, they still make fun, tough gear for people who'd rather be outside. Their motto says it all: Get Busy Livin'.