Built for the early starts.

The Own The Dawn Tee is a vintage-washed staple built around the mindset behind the new YKTR.

A worn-in look, an easy everyday fit and a message that says exactly what we’re about — getting up, putting in the work and making the most of the hours that belong to you.

For the early runs, the hard sessions, and everything that comes after.

OWN THE DAWN.

Ice is wearing a size L.

GSM: 180 GSM
MATERIAL: 95% Cotton, 5% Spandex