Joyful and rebellious, Berry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?

Designed for us by Ana Dias, this watch cleverly hides its message.

The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.

How to read the time

You can read the time on this watch by checking the position of Ana's signature strawberries:

• The whole strawberry marks the hour.
• The half-eaten strawberry points to the minutes.