The body of our V for Victory Bra is our regular organic cotton, but with a small front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this non toxic bra is a no underwire bra and is super soft on the body, a super comfy bra that you can wear all day and forget about.

The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch, so please measure yourself against our bra size chart to check for your perfect size. Our V for Victory Bras are also more roomy in the cup than our Vintage Peach or Original Black, as they have no under cup channelling.

In organic cotton, Sage is a lovely green bra, and it's popularity is on the rise as we all think more 'green'. Poppy is the closest we have to a red bra and it pops! Grey Marl is a soft, silver grey marl, organic lingerie at its softest and like being hugged by your favourite tee, and a great neutral bra to wear under light coloured clothing. Liberty Pansy is our collaboration with iconic UK Liberty Fabric, organic cotton with a Liberty print in REACH dyes, and about the most pretty bra we make. Our Black V for Victory Bra is made in tencel, a great natural fibre that makes this style both a very breathable bra and a very cooling bra, soft and silky against the skin.

Latte, Rum & Raisin and Vintage Peach arrive with removable pads, so you can wear them as a padded or non-padded bra. Latte is our best-selling V for Victory Bra in a skin tone colour, because everyone needs a great nude bra for under clothing. Rum & Raisin is a warm, rich brown in tencel, and Vintage Peach is the delicate peachy pink you already love, in tencel and fantastic under T shirts and light coloured clothing. These three are also sized up to F and G cups, with our wider 20mm straps for larger sizes, custom made to give a firmer stretch and improved comfort. Rum & Raisin and Vintage Peach have a little more stretch in the band than our other bras, so we'd recommend sizing down one band if you're on the cusp in these colours.

After 7 years of trying, we couldn't find a 100% natural fibre padding that worked, but there is such demand for padded bras that we are offering our best solution in an imperfect world. The removable pad is made from polyester and is designed to be separated from the bra at the end of its life, so it can be reused in future bras, while the rest of the bra, made from natural fibres, can be fed to your worm farm.

Everything else in this plastic-free bra, from the elastic and sewing thread to the custom-made hook and eye pieces, is botanically circular, designed to break down in nature at end-of-life and leave no trace.

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.