Our original style, the same style and fit as the black bra we first launched with. The Very Good Bra is a longline, wirefree soft cup bra that is super soft on the body. The long band anchors the bra in place, preventing it stretching over time, and there is a half cup liner in an organic cotton weave to give it more support where it's needed. This is also durable sustainable lingerie, a soft cup bra which will wash and wear for a long time.

Yum, Vintage Peach! Made in premium organic cotton, knitted and ACO (Australian Certified Organic) dyed here in Australia, the most comfortable bra in the softest cotton. If you're looking for nude bras, depending on your nude colour of course, a peach bra may suit as a white T shirt bra, and we also have matching peach underwear.

Wisteria came by popular request: a beautiful blue bra in a deep wisteria colour, in the same soft organic cotton, with matching Wisteria underwear.

And everyone needs black bras, so our Black is made in soft tencel, a sustainable black bra to be proud to wear, and a comfy bra too.

All materials are 100% plastic-free, natural fibres, with no spandex or polyester ANYWHERE! Everything, from the natural rubber and organic cotton elastic to the sewing thread, is selected for its ability to break down without trace or toxicity at end of life.

Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch, so please check our size chart. Straps are natural rubber elastic, so this bra is not for those allergic to latex.

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.