It starts with the materials.
Premium Italian suede, where a finish this even only comes from the finest skins. And RiRi titanium on the front zippers — Swiss made, in a metal that doesn't corrode, doesn't tarnish, and keeps its strength at a fraction of the weight of steel.
Underneath it is a backpack built to go from a working week to a flight: it expands when you need it and goes back when you don't. Two patents do the rest — a magnetic closure that keeps the zippers covered while you wear it, and a pulley in the straps that brings the bag to the front without taking it off.
We made a small number of them, for people who were going to notice anyway.