Inspired by advancements in running shoe foam and F1 tires as well as our own research into rolling efficiency, impedance and damping, we realized that new materials technology could allow for a significant improvement in bar tape. Using a laminate of SILCAthane, the tape can be optimized across a range of desired features. The resulting tape has a softer, more comfortable feel, higher wet and dry grip, better vibration isolation, and 3-5x the durability of existing tape materials.