Remastered. Bleach is the debut studio album by American rock band Nirvana, released on June 15, 1989 by Sub Pop. Sub Pop released on November 3, 2009 a deluxe reissue of Bleach. Nirvana popularized punk, post-punk, and indie rock, unintentionally bringing it into the American mainstream like no other band to date. While Nirvana's ideology was indie rock and their melodies were pop, the sonic rush of their records and live shows merged the post-industrial white noise with heavy metal grind. And that's what made the group an unprecedented multi-platinum sensation.