A coward dies many times before his death, the fearless only once.

When Leonidas looked the traitor Ephialtes in the eye, he said: "May you live forever." It was not a blessing. The men who choose the road of cowardice die a small death every day, and the men at the Hot Gates died once.

The sticker goes on any clean, smooth surface: a bottle, a hard case, a laptop, a helmet. Wipe the spot and press it on. The vinyl takes rain and sun and keeps its color.