It's about time... So often, time is traced, tracked. Each and every day is judged by the minute. Forever chasing the wagon and fearing the end. But it's the moments you lose track of time that are often the most important. Unlike a watch or a clock, we decided to etch the numbers on the inside to remind you that time is important but it's even more important to lose track of it. Time is a tool of measurement; don't let it be your cage... Go get lost in the simple pleasures of living :).