Abrid, ⴰⴱⵔⵉⴷ, draws its name from the Tamazight word for “path,” a nod to the language and heritage of our artisans. Rooted in traditional Moroccan craftsmanship, the collection explores movement and direction through restrained lines, finding beauty in proportion, simplicity, and paths left unfinished.

Baseline is anchored by a single horizontal line, grounding the open field through a restrained study of proportion.

Handwoven in the Middle Atlas village of Beni M’rirt by artisans led by Soukina, these rugs continue her late mother’s legacy of excellence in dense medium to high knot techniques. Made from 100% live wool and dyed with natural ingredients by a third-generation family, each piece carries rich, sustainable color and plush texture.