Menara is part of Neutral Ground, a collection that bridges artful design with simplicity, offering warmth and balance to any space. Rooted in traditional Moroccan craftsmanship, each rug reflects a harmonious blend of heritage and modern living.

Translated as minaret in Arabic, Menara pays tribute to the enduring symbolism of these architectural forms. Rising above or beside mosques, minarets serve as guiding landmarks and cultural touchstones, offering both a physical and spiritual connection to the surrounding community.

Handwoven by artisans in M’rirt, a village nestled in the Middle Atlas Mountains, each rug stands as a testament to enduring Moroccan craftsmanship. Led by Soukina, a second-generation artisan, this collective of 40 weavers continues a tradition founded by her late mother, Keltouma, in the early 2000s. Specializing in medium to high hand-knot rugs, they use a distinctive thick knotting technique that creates an exceptionally plush texture unique to the region.

Made from 100% live wool, Menara is dyed using carefully selected ingredients by a third-generation dyeing family. This meticulous process produces rich, lasting color while maintaining a deep commitment to sustainability, quality, and craft.