A 2026 Handheld Pink Radio Day Exclusive
Each October, we team up with Renee Hudson to raise money in the fight against breast cancer. Every time Renee is behind the wheel, she’s raising funds - 100% of which go directly to her local mammogram program at Cancer Care Resource. Early detection saves lives!
When you purchase a Pink Fundraiser Product, all proceeds go directly to Cancer Care Resource. Last year, together we raised $31,372 - let’s make an even bigger impact this year.
Learn More"This might not impact someone you know and love today, but sooner or later, it will touch all of us. Join Rugged Radios in supporting Cancer Care Resource in the fight against breast cancer." — Greg Cottrell, Founder of Rugged Radios
Set your calendar alert now!

Step into a great cause!
Built for those who push limits on and off the trail. Offered here in limited quantities to support Cancer Care Resource.
Made from 100% breathable cotton, these socks keep your feet cool, dry, and ready for action, whether you're tearing through the desert or kicking back at camp.
With a black base, bold pink accents, and little pink handhelds adorning the cuff, they deliver the perfect blend of style and performance. Engineered for durability and all-day wear, these socks are as tough as your adventures.
Because whether you’re behind the wheel or just along for the ride, your feet deserve to feel as good as the journey. Step into a great cause!
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