The statement sneaker your closet has been waiting for. 💙

The Back 70 Cloud W26 Velvet Royal Butter Sneaker brings bold color and vintage charm together in one seriously cool package. Wrapped in luxe royal blue velvet with buttery leather and suede accents, these sneakers instantly elevate even the simplest outfit. They’re playful, eye-catching, and surprisingly easy to style—adding the perfect pop of color without feeling over the top.

Whether you’re pairing them with denim, dresses, or your favorite matching set, these are the sneakers that make every outfit feel a little more fun.

The Fit ✨

• True to size
• Comfortable cushioned footbed for all-day wear
• 1” platform for a subtle boost
• Lace-up design with a secure fit

Our Favorite Details 🤍

• Rich royal blue velvet upper with premium leather and suede accents
• Vintage-inspired silhouette with a sporty feel
• Classic gum rubber sole for timeless style
• Signature Back 70 detailing throughout
• Removable foam footbed for extra comfort
• Lightweight design made for everyday wear

How We’d Style It 💭

“The pop of color your everyday outfits have been missing.”

• Paired with vintage denim and a classic white tee
• Styled with an all-white outfit to let the sneakers steal the show
• Worn with a flowy maxi dress for the perfect sporty-chic moment
• Finished with your favorite lounge set for an effortlessly cool weekend look

Treat Me Well 🫶

• Premium velvet, leather, and suede upper
• Soft fabric lining
• Removable foam footbed
• Durable rubber outsole
• Imported