Crisp, tasteful, and refined — that’s Rinse Indigo, our deepest indigo wash with dyed-to-match stitching. Part of our signature core line of denim, you can wear Rinse Indigo with anything and anywhere, but it looks incredibly tasteful with a white shirt or button down. And while other brands’ dark jeans are rigid, ours feels broken-in and soft while retaining the deep indigo you’ll love.

The Automatic Jean is our athletic straight fit. It has a straight leg like our Sharp, but is a little more relaxed; there’s extra room in the hips and thighs and a 15 1/2" leg opening, great for athletic bodies and guys with thighs. You’ll reach for these jeans without a second thought. Throw on the Automatic in the morning before you head to the shop or office, and leave them on to head to the bar at the end of the day. And don’t worry if you’ve added a few extra pounds — the Automatic has you covered.

Built with innovative performance yarn and premium Italian denim, Revtown is making timeless classics, but better. Unlike the stiff denim you grew up with (and your old baseball mitt), you don’t have to break in our jeans. We’ve already done the hard work for you. Tough, flexible and built to last — Revtown is the holy grail of jeans.