Stockholm-based brand EYTYS is dedicated to creative expression, favoring a visual language of clashing contrasts and unexpected proportions. Founded in 2013 by childhood friends Max Schiller and Jonathan Hirschfield, the brand began by breaking boundaries in unisex footwear design and has since evolved to offer a full range of genderless ready-to-wear and accessories for the post-internet generation. The label’s collections—which include pieces like the oversized Genesis coat and the iconic baggy Benz jeans—are built around a desire to elevate and refine classic silhouettes for a contemporary context. Creating novel juxtapositions in essential style formulas, EYTYS delivers eclectic, fun-forward designs for everyday dressing.