Every TOVE design is meticulously considered and forms part of an edit of signature pieces. The generosity in the cut of the fabric and the design detail in each piece epitomises the focus of the brand. The motivation; to curate a collection of elevated feminine pieces, with distinct silhouettes that transition seamlessly between occasions. Never restrictive, each piece transcends the season. TOVE is borne from the girl’s name originating from Denmark. It stands for strength and beauty, perfectly encapsulating everything that TOVE epitomises. TOVE was founded by Camille Perry and Holly Wright in 2019.