A castle that arrives flat and ends up on the living room floor, built by the kid who’s going to play with it.

The Curious Kingdom Castle Playset is our flagship. Kids pop out the parts and slot the castle together themselves, then fill it with seven characters: King Ketchup, the fun-loving king with a big heart, Queen Alpha who loves to read, adventurous Princess Petunia, her lovable troublemaking best friend Ollie the Ogre, and more. Six scenery pieces and twenty stickers let them make it their own.

What’s Inside

A CASTLE THAT ACTUALLY STANDS UP - Parts pop out and slot together into a multi-level castle with a locking drawbridge and a secret trap door. No glue, no tape, no tools.
14 PLAY PIECES PLUS 20 STICKERS - Seven characters including King Ketchup, Queen Alpha and Princess Petunia, six scenery pieces, the castle, and reusable stickers to make it theirs.
BUILDABLE STORYTELLING - Every character has a personality, so kids stop building and start telling stories. Open-ended play that goes somewhere new each time.
CERTIFIED STEAM TOY - Recognized by Dr. Gummer’s Good Play Guide in partnership with The Toy Association for building fine motor skills, coordination, executive function and creativity.
SCREEN-FREE, BATTERY-FREE - No screens. No batteries. Just imagination. Built for focus, creativity and the kind of play that actually lasts.
MADE WITH PLAYPERBOARD® - Premium thick, durable, flexible paper-based material with a soft-touch matte finish and spill-resistant coating, built for repeated assembly.
PLASTIC-FREE AND RECYCLABLE - Made with 70%+ post-consumer recycled content and printed with plant-based, non-toxic inks. Fully recyclable.*
THE GIFT THAT GETS OPENED FIRST - Ages 3+. Birthdays, holidays, Easter baskets and grandparent gifting. Sit down and build it together.

It’s built from PlayperBoard®, our premium paper-based construction material with a soft-touch matte finish and a spill-resistant coating, engineered for repeated assembly and disassembly. Made with 70%+ post-consumer recycled content, printed with plant-based non-toxic inks, and fully recyclable.*

Build. Play. Imagine. Ages 3 and up.

*Recyclability depends on local recycling capabilities and facilities.