Fenton is a bold yet balanced round-oval frame designed for confident everyday wear. Featuring a smooth moulded profile and a prominent keyhole bridge, Fenton offers a strong silhouette without feeling heavy on the face.

Crafted from premium cellulose acetate, the frame delivers durability, comfort, and long-term wearability. Select colourways — including Pear — are made from bio-acetate derived from renewable materials such as cotton, offering a more sustainable option without compromising on finish or performance.

Fitted with polarized lenses and a backside anti-reflective coating, Fenton reduces glare and internal reflections for enhanced visual clarity and comfort. Gender-neutral and positioned in the mid price range, it is a reliable, high-impact style for boutiques seeking dependable sell-through with presence.

Why retailers love it

• Strong round-oval shape with broad appeal

• Keyhole bridge adds comfort and character

• Polarized lenses improve clarity and reduce glare

• Backside AR coating enhances visual comfort

• Available in bio-acetate best-selling colourways

• Durable construction with strong perceived value

Merchandising notes

Fenton performs well as a statement core style. Merchandise alongside other bold acetates or anchor displays with darker tort and crystal tones. Ideal for customers looking to upgrade from slimmer profiles.