Like a crimson flag to a bull, the new SEVENFRIDAY watch P3C/04 Red Carbon will set your heart racing and ignite a passion that will only be quenched by strapping this unique piece to your wrist! The combination of carbon fiber animation ring, red resin highlight, red lacquered screw-down crown, are features that will push your ticker, the one inside, into the red zone.

But it’s the strap that’ll get your blood pumping hard. Made from competition strength seat belt material, it adds a little twist with a SF UV signature.