Beef Formula: Complete & balanced whole-food nutrition
This is a complete, everyday meal built from real whole foods. It combines nutrient-rich beef heart, kidney, and liver with eggs, eggshell, and carefully chosen plants and sea nutrients. It's formulated to meet AAFCO Dog Food Nutrient Profiles for adult maintenance, so you can feed it as your dog's main diet with confidence.
What's inside, and why it matters:
- Beef heart: a lean, protein-rich muscle naturally high in taurine, CoQ10, and B-vitamins for heart and energy health
- Beef kidney: B-vitamins, selenium, and iron for metabolic and immune support
- Beef liver: one of nature's most nutrient-dense foods, packed with vitamin A, B12, folate, and copper
- Eggs: a complete protein with choline, biotin, and essential amino acids
- Eggshell: a natural, whole-food source of calcium for strong bones and teeth
- Kale: a leafy green with vitamins K and C and natural antioxidants
- Cranberries: antioxidant-rich berries traditionally used to support urinary health
- Sunflower oil: a source of linoleic acid and vitamin E for healthy skin and a glossy coat
- Organic dried kelp: a sea vegetable rich in iodine and trace minerals for healthy thyroid function
A classic, iron-rich favorite
Beef is a hearty, flavorful protein most dogs love, naturally rich in iron, zinc, and B-vitamins to support energy, strong muscles, and a healthy coat.
Balanced by whole foods
Most "complete and balanced" foods reach their numbers with a long list of synthetic vitamin and mineral premixes. This formula gets its nutrition from real ingredients. It's nature's multivitamin, built right into the bowl.
Raw or cooked, it's your choice
This formula is bone-free, so you can feed it raw or gently cook it if that works better for your household.
How to feed
Feed 2–3% of your dog's ideal body weight daily. It also makes an excellent nutrient-rich topper for any meal.
Guaranteed analysis
Crude protein (min) 12.2% · Crude fat (min) 10.0% · Crude fiber (max) 0.7%
Calorie content (ME): 1,403 kcal/kg · 40 kcal/oz
✔ Complete & balanced for adult dogs
✔ No bone
✔ No grains
✔ No fillers
✔ No synthetic additives
Just clean, whole-food beef nutrition, balanced by nature rather than by additives.
Looking to stock up and save?
Check out our Grab & Go 20 lb variety boxes for 10% off. Available for Bay Area shipping or local pickup.