The 'Movement' Tote

Introducing the 'Movement' Tote created in collaboration with artist Rachel Brady.

This tote is more than just a bag—it's a statement of value, worth, and dignity for children in care.

The Movement Tote is available for pre-order in six colours: Blue, Pink, Purple, Yellow, Orange, and Green. It features a premium embroidered graphic designed to inspire advocacy and action, and measures 40cm x 37.5cm providing generous space for your items.

The meaning behind the design:

Symbolic silhouette – A powerful image of a young person carrying a bin bag, with the word “dignity” placed inside—representing the loss of dignity many children in care experience.

Teddy bear detail – A reminder of comfort, security, and the innocence of childhood, reinforcing the need to support children in care.

Value, worth and dignity – These words are central to Madlug's mission and are featured in the design, reminding us that every child in care deserves to feel valued.

Empowerment through expression – By carrying this tote, you're raising awareness and becoming part of a movement to change the narrative for children in care.

Meet the artist

Rachel Brady is an Irish Graphic Designer with expertise in digital media, branding, and social media. She combines creativity with a strong understanding of storytelling to craft visually compelling designs that connect with audiences and enhance brand identity.