“Bright Light” is a reminder that everyone has a light within them to shine. We’re an NYC nonprofit making giving back simple, social, and accessible, empowering New Yorkers to show up for their community and be a light for others.

For every bracelet sold, we donate $5 to Bright Light, which makes it easy for busy New Yorkers to give back through flexible volunteer opportunities with local nonprofits. Create for a Cause turns your Little Word® into something bigger.

Set Kindness in Motion
The cycle of kindness starts with you. It’s why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started, and to get a limited lifetime warranty for your Little Word bracelet!