The Words Matter bracelet is a reminder to choose words with intention, kindness, and respect, helping build a world where everyone is valued for exactly who they are. Proceeds benefit NDSS mission to ensure individuals with Down syndrome thrive.

For every bracelet sold, we donate $5 to the National Down Syndrome Society (NDSS), which works to create a world where individuals with Down syndrome thrive. Create for a Cause turns your Little Word® into something bigger.

Set Kindness in Motion
The cycle of kindness starts with you. It’s why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. Connect your bracelet to get started, and to get a limited lifetime warranty for your Little Word bracelet!