Story / Brand Connection
The Rough Hat embodies the untamed spirit of the West and the fearless legacy of cowboys who take life head‑on. Inspired by the bold, unapologetic attitude of the western lifestyle, it reflects the grit and resilience that define both the brand and those who wear it.

Features & Specs
Built with durable cotton twill and a structured crown, the Rough Hat stands up to long days outdoors without losing shape. A standout feature is the striking black and white graphic of Lane Frost printed on the underside of the bill — a subtle nod to legacy that sets it apart. Breathable fabric keeps you comfortable whether you’re on the ranch or out on the road, and the adjustable snapback closure ensures a secure, customizable fit.

Fit & Sizing
This snapback hat is designed as one size fits most, with the adjustable closure allowing flexibility for a wide range of head sizes.

Occasion & Styling
Ideal for rodeo weekends, ranch work, or casual western outings. Pair the Rough Hat with jeans, boots, and your favorite western tee for an authentic look rooted in western heritage.

Care Instructions
Spot clean only to preserve the hat’s structure and graphic detail.