Soft like a traditional wrap, structured like a carrier — without the bulk or the confusion. Just clip it on, slip baby in, and go. No tying, no fabric to fuss with, no learning curve.

Designed for babies 13–28 lbs, the Simple Wrap is recognized as hip-healthy by the International Hip Dysplasia Institute, and it's the perfect next step once you've moved past the newborn stage.

Looking for something for the earliest days? The Soothe Shirt and Dad Shirt safely hold your little one up to 15 lbs.