Generative AI is a powerful addition to the design thinking process. But knowing where it fits takes more than a list of tools and tips.

This on-demand, self-paced course gives you IDEO's point of view on where AI strengthens creative work and where it doesn't, grounded in real IDEO projects, practitioner perspectives, and years of design thinking practice. Instead of piecing things together from scattered sources, you get a holistic look at the opportunities and risks in the AI landscape through IDEO’s human-centered perspective.

This course is for anyone at any level who wants to build a grounded point of view on AI. Want to try these ideas live with a facilitator and peers? See the AI x Design Thinking Workshop Series.

Course Outcomes

• See where AI fits across the design thinking process, grounded in IDEO's human-centered point of view.
• Build the language and confidence to talk about AI with your team and make more informed decisions about how to implement it.
• Form your perspective on when and where AI adds the most value, informed by IDEO examples.
• Balance the utility of AI with your creativity, intuition, and empathy.
• Leave with a clear sense of how deep you want to go with AI, and the relief of not chasing every new development.

What We Won't Cover

• Specialized tools for specific domains
• Extended prompt crafting