Reach a highly engaged creative audience with a dedicated long-form YouTube feature produced and published by Home Stitchery Decor.
This isn't a quick sponsor mention inside another video.
8+ minutes. One dedicated video. One compelling story built around your brand.
People don't come to YouTube looking for commercials.
They come to learn, discover, solve problems and find new ideas.
That's how I approach sponsored content.
Instead of simply reading a list of talking points, I create a reason for my audience to watch.
Your feature might involve testing your product, demonstrating your platform, completing a creative challenge, transforming an idea, solving a business problem or showing viewers an entirely new way of doing something.
Your product becomes part of the experience.
Create sponsored content people actually want to watch.
Your company, product or platform is the primary focus of a dedicated long-form video published on the Home Stitchery Decor YouTube channel.
Every partnership gets an original concept designed around your product, campaign goals and the interests of my audience.
When appropriate, I'll actually use your product, platform or service and show viewers what it can do in a genuine creative or small-business environment.
I handle the process from concept to publication, including research, preparation, filming and editing.
Your designated campaign link is included in the video description, giving interested viewers a direct path to your product or service.
Your brand can be linked directly to the sponsored video through YouTube's Brand Partner Access.
This gives your team the opportunity to promote the creator video through YouTube and Google Ads, extending the campaign beyond its organic reach using your own advertising budget.
You get a piece of creator content you can amplify.
I get to create it in a way that feels right for my audience.
Home Stitchery Decor sits at the intersection of creativity, content and business.
I don't just create videos about making things.
I run a creative business.
My work encompasses handmade products, e-commerce, digital products, education, affiliate marketing, YouTube and creator entrepreneurship.
That gives me a unique perspective when introducing products and technology to my audience.
I'm a creator who understands content.
I'm also a business owner who understands why that content needs to produce results.
I'm the author of From Zero to YouTuber: The Ultimate Guide to Starting and Scaling Your YouTube Channel, based on firsthand experience building a YouTube presence and learning how content, audience, monetization and business work together.
I've been invited to share my experience as a guest lecturer with post-secondary students, speaking about YouTube, digital marketing, entrepreneurship and building an online business.
Through Home Stitchery Decor, I work directly in the world my audience lives in:
I create and sell physical products, digital products and educational resources while producing content about sewing, crafting, creative business, e-commerce and entrepreneurship.
When I introduce a useful product or business tool, I'm not presenting a hypothetical use case.
The most interesting partnerships aren't always about reaching more of the same people.
Sometimes they're about reaching someone new.
Home Stitchery Decor gives brands the opportunity to introduce their products to an established audience of:
Makers • Sewists • Crafters • Creative Entrepreneurs • Small-Business Owners • Content Creators
These are people who create things, buy tools, learn new skills, discover new technology and look for better ways to turn their ideas into reality.
I'm especially interested in companies working in:
Fabric, tools, equipment, machines, supplies and creative products.
Tools that help creators and entrepreneurs create content, market products and work more efficiently.
Platforms and services that help people start, operate and grow businesses.
Video, photography, editing, design, social media and creator tools.
Products and services that help creative people learn, create and build.
Have something different?
If it's genuinely useful to my audience, I'm interested in hearing about it. Reach out to me first to ensure our goals match.
Your feature includes:
Dedicated 8+ minute YouTube video
Original campaign concept
Product, service or platform demonstration where appropriate
Research and preparation
Filming and editing
Publication on the Home Stitchery Decor YouTube channel
Campaign link in the video description
YouTube Brand Partner Access
Paid-promotion disclosure
One reasonable factual-correction review prior to publication
A dedicated video can be the beginning rather than the end.
Depending on your campaign, we can also create additional content for YouTube Shorts, social media and follow-up features, or develop an ongoing brand partnership.
Tell me what you're trying to accomplish and we can build from there.
I believe the strongest partnerships are the ones worth talking about long after the sponsored campaign ends.
For products and services that genuinely fit my audience, I'm happy to discuss adding an affiliate partnership to our collaboration.
That gives me the opportunity to continue sharing products I believe in—and gives your brand the opportunity to continue generating customers from the relationship.
Affiliate arrangements are separate from the dedicated video partnership fee.
Great sponsored content should work for everyone.
Your brand reaches a new audience.
My audience discovers something genuinely useful.
And together, we create a video people actually want to watch.
All partnerships are subject to approval and audience fit. Campaign details, timelines and deliverables are confirmed prior to production.