Founded in New York in 2002, is an American fashion brand known for combining British heritage and tailoring with an edgy, understated New York aesthetic. The brand focuses on quality craftsmanship, employing traditional techniques and innovative fabrics to create timeless yet modern men's and women's ready-to-wear, denim, footwear, and accessories. They prioritize authenticity, innovation, and wearability in their designs, catering to a fashion-conscious consumer market seeking well-designed, high-quality pieces that are both classic and contemporary.