Raising greatness is Dr. David Cook's book for the people who shape other people. After four decades coaching champions in the NBA, the NFL, and on the PGA Tour, he's written about the harder job: raising selfless exceptionalism in the people you're responsible for, in a culture that rewards the opposite.
Written for readers who broke the seal on the final chapter of greatness, and found its message stayed with them.
The first printing:
Haven't opened the final chapter of greatness yet? Start there.
Anyone who's been handed influence over someone else:
greatness ended with a sealed chapter, and a choice. If you broke that seal and its message resonated with you, Raising greatness is what comes next.
It was written for readers who want to go deeper, and for anyone ready to pass it on.
Dr. David Cook is a peak performance coach in Sport and Performance Psychology. He served as Mental Training Coach for the San Antonio Spurs, including their first two championships. He has coached performers from the PGA Tour, NBA, NFL, MLB, and the Olympics, and Fortune 500 companies including ExxonMobil and USAA. He is the author of the bestselling Seven Days in Utopia, which was made into a feature film starring Robert Duvall.
When does it ship?
Before Christmas. Pre-orders ship first.
Haven't opened the sealed chapter yet?
Start there. Raising greatness picks up where it leaves off and assumes you've read it.