Join the Club!
But first, you'll have to find 'em.

Last seen heading for the horizon, a crew of mates packed into the boat with fishing rods, ice and a boatload of Great Northern. Reports say they were chasing glassy water and the kind of fish you don't need to lie about.

The club answers to no tide, no charts, and doesn't care for clocks. Known for tall tales, big catches and leaving the mainland behind without a second thought. Membership is simple: bring a rod, bring a mate, and bring plenty of cold ones.

If spotted, raise your tin in salute. You're looking at a bunch of legends living free, chasing the northern way.

Great Northern. For those who go missing in all the right places.

Regular Fit - 290 GSM · 80% Cotton, 20% Polyester · A cozy hood, ribbed cuffs, and a tear-out label