At long last! Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay.

Benefits

• Boosts 50% more shine**
• Wind-resistant
• Humidity & frizz protection for 72 hours*
• Thermal protection up to 450F
• Protects against pollution†
• *vs. untreated hair in high humidity conditions
• **vs. untreated damaged hair
• †laboratory tested using pollution particles

Key Ingredients

• Formulated with MORINGA SEED OIL and a HIGH-HOLD POLYMER
• HOLD HERO finishing spray provides long-lasting hold* and amplified shine**, while protecting from humidity* and heat damage.
• *vs. untreated hair exposed to high humidity
• **vs. untreated damaged hair