Meet Teddy, a playful storybook friend who lives for hide and seek, brought to life from our original hand-painted artwork.

Designed by hand and lovingly made by hand, Teddy is crafted with care, featuring a hand-stitched face and thoughtful details that make every piece truly unique (no two are ever exactly the same). With his chocolate-brown fur and cheeky little grin, he’s the kind of companion that feels instantly familiar, like a favourite from childhood.

Soft, cuddly, and full of character, Teddy is made to be held close, taken on little adventures, and treasured for years to come. Each soft toy arrives tucked inside a matching canvas bag, along with a story card that introduces Teddy’s world and invites little imaginations to play along.

To make the story even more special, you can listen to Teddy’s audio story in our Story Library, where you’ll hear him counting, and seeking through a game of hide and seek, bringing his adventure to life for little ears and growing hearts.

A beautiful keepsake for gifting, collecting, or adding to your child’s story time routine, Teddy is more than a soft toy, he’s a friend with a story to tell.

Teddy is Approximately 28cm tall - he is designed to fit perfectly in little hands.

Shop the Teddy Bear Collection and listen to the audio story to complete his world with Fledge & Thread.