Grounded in botanics, built for the modern gaze.

River Organics' beloved cake mascara has been reformulated with an enriched botanical blend for smoother application, deeper pigment, and more staying power than the original. Each one comes with a dual-ended bamboo brush: use one side to apply as a mascara for full, defined lashes, or flip to the fine-tip end to use as an eyeliner for a precise, close-to-the-lash look.

What's New in the Improved Formula

• Candelilla Wax Base: Replaces coconut oil for a firmer, more buildable texture that holds shape from first swipe to last.
• Added Bentonite Clay: Joins Moroccan Lava (Rhassoul) Clay for enhanced grip and a lifted lash look.
• Conditioning Botanicals: Sunflower Lecithin and Vitamin E nourish lashes with antioxidant benefits with every wear.
• Gentle Preservation: A plant-derived system keeps the mascara fresh without harsh synthetics.
• More Certified Organics: Castor Seed Oil, Shea Butter, and Arrowroot Powder are now all certified organic.

Why You'll Love It

• All-Day Staying Power: The upgraded formula holds from morning to night without flaking or fading.
• Dual-Ended Bamboo Brush: One side defines lashes as mascara; the fine-tip end doubles as an eyeliner for a precise, close-to-the-lash finish.
• Certified Organic Botanicals: Castor seed oil, shea butter, and arrowroot powder condition lashes while you wear.
• Vegan and Cruelty-Free: Every ingredient is 100% vegan and never tested on animals.
• Sustainable by Design: Packaged with a reusable bamboo brush for a lower-waste alternative to conventional mascara.

Reformulated with intention by River Organics, this is clean beauty mascara at its most refined. Your lashes deserve the upgrade.