000 PRIMER: Priming ensures better adhesion of paint to the surface. However, a primer is generally only necessary for the first treatment of a new surface. If you’re painting a previously painted interior wall or ceiling surface, you most likely don’t need a primer. Cover Story paint is self-priming and has great coverage. If you’re painting over new drywall, we recommend you put a coat of primer before your paint. 000 PRIMER is plastic-free and works under all shades. Cover Story 000 PRIMER can be also be used as a topcoat, especially on ceilings.