The only competition that matters is yesterday's version of you.

Start here. This is the full Beat Yesterday system in one box — the book to shift how you think, the tablet and journal to put it into daily motion, and the shirt, hat, flag, and gear to keep the reminder everywhere you look. It's not about beating everyone else. It's about being 1% better than you were 24 hours ago — and letting that compound into something extraordinary. Show up. Put in the work. Beat yesterday.

Who it's for: Runners, CrossFit/Hyrox athletes, lifters, anyone chasing a personal best. Perfect as a birthday, New Year, or "new chapter" gift — and the best entry point for someone new to the brand.

BEAT YESTERDAY Starter Pack includes:

• Beat Yesterday paperback
• Daily Wins Tablet
• Beat Yesterday Hat
• Wristband
• Keychain
• Stickers (2)
• Flag
• Unisex Shirt