The Arc Mark t-shirt is designed to look both familiar and unfamiliar at the same time. Elegantly confusing, awkwardly boring, yet hopefully classic. The typeface used has a slight nod to industrial design, with its corners appearing to be chamfered if extruded. The color, Pantone 545-G Baby Blue, was used rather than the more direct/intense colors we often use as a way to suggest the lighter - subjective - nature of graphic t-shirts compared to the intense - objective - nature of industrial design. Ideally worn under an unbuttoned oxford shirt.