THE ORIGINS: Built to carry what matters. Each piece is individually handcrafted by a close friend in Great Britain using genuine high-end leather, this isn’t a throwaway accessory. It’s made to age with you, to mark and carry the story forward. The front reads what you already know: GOOD LUCK, DON’T DIE. The reverse carries the mark. Slim. Durable. Understated. Unapologetic. This is everyday carry with intent.