The Bashify Balloon + Event Planning Guidebook from Bashify provides you with a comprehensive overview to help you start and grow your very own balloon business. By the time you've completed this guidebook, you'll be equipped with the tools, techniques, and strategies to get started with balloons, build basic processes around your new business, manage inventory, and build a client roster. Here is the table of contents you can expect to be covered in this guidebook:

Tactical Basics: Balloons 101, Shop for the Good Stuff, Balloon Glossary, Inflating the Perfect Balloon, Design a Pattern, How to Assemble Garland, Hanging Garland, Enhancing + Filling Your Garland, Iterate on Your Designs, Inventory Estimates, Pricing Strategy | Backdrops 101: Wood, Paint, Tools, What Backdrops Should I Stock? | Vinyl 101 | Event Planning 101: Inquiry, Information Gathering + Meshing, Make the Sale, ConceptingPlanning, Execution, Game Day, After Care, Pricing Strategy | Launching Your Business: Identify Your Core Skills, Pick Your Customer, Create a Brand, Make a Plan (What the Heck Do I Do?) | Running Your Business: Make It Real, Incorporating Your Business, Insurance, Separation of Accounts, What's a Write-Off?, Bookkeeping 101, Intellectual Property (Copyrights, Trademarks, Originality) | Marketing: Understanding the Conversion Funnel, Social Media Crash Course, Creating Content, Bashify's Content Buckets, Integrating Pop Culture Trends, Content Creation Must-Haves, The Perfect Vlog (Filming, Editing, Structure, Voiceover Tips, Build Familiarity), Tips and Tricks, Intent-Based Marketing (SEO, Google Ads), Bottom Funnel Marketing: Website + Sales (CRO) | Customer Service: Empathize with Your Customer, Do the Right Thing, Communication Is KeyDealing with Bad Customers | Systems We Use: Booking, Contracts + Invoicing, Inventory + Planning, Scheduling | Insourcing, Outsourcing, and Hiring: W2 Employees vs. 1099 Contractors, Pay, Contracts, Human Resources