Because it's always beer o'clock somewhere, and if you're wearing this shirt, it's definitely beer o'clock right now. Classic clock design with beer bottles replacing the numbers – it's like your watch, but honest about what really matters.

Perfect for blokes who live by the most important time zone. Whether you're at the pub, the BBQ, or just knocking off work, this shirt lets everyone know you're operating on beer standard time.

Quality 180GSM combed cotton that's comfortable enough for all-day wear from morning beers to arvo sessions. Regular fit with crew neck, proper construction with shoulder-to-shoulder tape and double-needle hems. Preshrunk fabric stays true to size, and side-seamed design means it won't twist around when you're reaching for another cold one.

We print everything to order in our Wollongong workshop.

Check the size guide before ordering – our 4XL and 5XL run quite large.