This piece represents Keith Haring's 1987 commercial commission for Lucky Strike cigarettes, one of five color variants produced for the Swiss market under the art consultancy of Pierre Keller. The collaboration marked a significant moment in the commodification of street art aesthetics, as Haring's visual vocabulary, developed in New York subway stations, was deployed for multinational tobacco advertising.

The composition demonstrates Haring's characteristic formal strategies: the anthropomorphic figure rendered in bold black outline, radiating motion lines suggesting perpetual movement, and the strategic integration of commercial branding within the figural form itself. The replacement of the human head with the Lucky Strike bull's-eye creates a commentary on consumer identity that operates simultaneously as celebration and critique.

Printed by Albin Uldry in Berne, the poster exemplifies the technical precision of Swiss commercial printing. The registration of the five-color separation achieves the flat, graphic quality essential to Haring's aesthetic. This piece occupies a complex position within Haring's oeuvre, representing his negotiation between artistic integrity and commercial opportunity during the final years before his death from AIDS-related complications in 1990.

Size: 39.5" x 27.5"

Artist: Keith Haring

Condition: Very Good, Age-appropriate wear, fading and toning. Light border wear. Few minute background creases. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.