A striking piece of American wartime public service history, this USDA Forest Service poster from the mid-1940s captures the urgent national campaign to prevent forest fires during World War II. The bold composition features an oversized hand crushing out a cigarette on a woodland rock, a direct visual instruction that needed no translation. The flame-styled lettering of 'PREVENT FOREST FIRES!' adds visceral urgency to the message.
Produced by the U.S. Government Printing Office for joint distribution by the federal Forest Service and state forestry agencies, this poster predates the now-iconic Smokey Bear by mere months. During the war years, America's forests were considered strategic resources essential for shipbuilding and military construction, while the genuine threat of Japanese incendiary balloon attacks made civilian fire prevention a matter of national security.
A compelling document of the home front effort, this poster bridges wartime anxiety with environmental stewardship in a way that resonates across decades. A standout piece for collectors of WWII Americana, conservation history, or mid-century graphic design.
Size: 20.0" x 14.25"
Artist: Baldridge
Condition: Very Good, Condition: Very Good, Age-appropriate wear, fading and toning. Original fold lines present. Circle drawn on backside of upper right corner, lightly visible on front. Creasing in upper right corner. Light border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.