This original ENIT tourism brochure for Milan showcases the sophisticated Art Deco graphic design that characterized Italian state tourism promotion during the interwar period. The striking cover composition juxtaposes a bold modernist black band bearing the city's name in vivid orange against photographic imagery of Milan's iconic landmarks: the Gothic spires of the Duomo and the medieval Sforza Castle, all set beneath a geometric yellow sun.
Published jointly by the Ente Nazionale Industrie Turistiche and the Ferrovie dello Stato (Italian State Railways), this English-language edition was distributed through ENIT's international network of offices spanning Vienna, Prague, Paris, London, Amsterdam, and New York's Fifth Avenue. The interior text presents Milan as 'the Italian metropolis par excellence,' emphasizing its unique combination of industrial modernity and historical charm.
A compelling example of how the Italian state marketed its destinations to sophisticated international travelers during the early 1930s, this brochure bridges tourism promotion, political messaging, and avant-garde graphic design in a single ephemeral package. *Note that this lovely piece can be read, enjoyed and then framed!
Size: 6.75" x 4.75"
Condition: Very Good, An original vintage or antique magazine, book, or other bound publication. Age-appropriate wear. Paper toning in accordance with the publication's age. Marks/stains as per photo.