Fresh from our lab, this is the Forever T-shirt. Designed to outlast trends and seasons, it’s made from stretchy, BCI-certified & mercerised cotton.

Mercerisation strengthens the cotton fibres and smooths the yarn, resulting in softer feel and cleaner look that lasts longer than regular cotton. Colours stay deeper, the surface remains crisp, and the t-shirt keeps its shape - even with frequent wear.

The fabric is odour repellent, stays true in colour, and looks just as good after countless washes as it did on day one. Worn on average 3.8 times in-between washes. Comes with a 1-year forever quality guarantee, covering fading, shape retention and shrinkage.

This is not a disposable basic, but a 100x wash-tested forever first-pick. This is the one you keep reaching for, because it simply keeps up.