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A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers
“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry
From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.
Amplify’s innovative tool kit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see.
This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with
• Adam Grant (Wharton professor) on embracing disagreement within a movement
• Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions
• Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas
• David Hogg (March for Our Lives co-founder) on the challenges of building a youth-led movement
• Chi Ossé (youngest-ever NYC council member) on working outside the box but within the system
• Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant
• Glenn Beck (conservative commentator) on finding common ground
• Jim Gaffigan (comedian) on setting and achieving goals
• Bill Nye (scientist and entertainer) on communication that connects with people
• Ben Folds (musician) on staying in sync with your audience
• Jamie Drummond (ONE Campaign co-founder) on the beauty of purposeful compromise
• Enongo Lumumba-Kasongo (hip-hop scholar) on the intersection of activism and history
• Wendy Laister (Duran Duran manager) on harnessing the energy of live events
• Clyde Lawrence and Jordan Cohen (of the band Lawrence) on pressing your argument
• MAX (musician) on the power of collaboration
• Sam Hollander (songwriter) on aligning different perspectives
• Astro Teller (co-founder of Alphabet’s X division) on taking moonshots