Front: “If you are going through hell, keep going”
Back: “The only way is through”

At a glance

• Theme: the middle of the worst week, one step at a time
• Good for: a divorce, a layoff, a family crisis, a hard season happening right now
• Gift for: a friend going through it, a coworker in a rough patch, yourself
• Finish: Antique Bronze (brass alloy) with an antique patina, so each one is unique; key ring included
• Size: 39 mm, about 1 oz, die struck in the USA

The meaning

If you are going through hell, keep going is one of the most shared lines about getting through hard times, and it is good advice: hell is a bad place to stop. The back says the rest: the only way is through. One step, then the next one.

On good days and hard days

• On good days, it reminds you how much you have already walked through, and that you made it.
• On hard days, when you are in the middle of the worst week, it gives you the only plan that works: keep going. The only way is through.

Why a key tag

On the worst days, the whole plan is just getting out the door. This tag is there for exactly that moment, every morning, in your hand. It carries the same artwork as the Keep Going Coin: HELL in heavy block letters over flames with the quote around it on the front, and the only way is through on a crosshatched pattern on the back.

Give it

It is what you give a friend in the middle of a divorce, a layoff, a health scare or a family crisis. It doesn't fix anything and doesn't pretend to; it tells them you know it is hard and you expect them to make it through.

Specs

• Diameter: 1.54 in (39 mm)
• Thickness: 2.7 mm
• Weight: about 1 oz (28 g)
• Material: brass alloy, Antique Bronze finish
• Made: die struck, minted in the USA
• Each key tag is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two key tags look exactly alike. Small variations in color and shading are normal, and they are what make yours one of a kind.
• Key ring included

Questions

What does “if you are going through hell, keep going” mean?
The worst place to stop is in the middle of the hard part. Keep moving, one step at a time, and you come out the other side.

What do you give a friend who is going through a hard time?
Something small that says you are with them. This key tag is made for the middle of the hard part, when advice doesn't help.

Is it the same design as the Keep Going Coin?
Yes, the artwork is the same on both sides. The key tag simply adds a loop so it can hang from your keys.

Will my key tag look exactly like the photos?
Very close, but never identical. Each key tag is antiqued with a special patina that settles differently every time, so small variations in color and shading from the photos are normal. They are what make yours one of a kind.

Want it in your pocket instead? See the Keep Going Coin.

Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.

Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.