Front: “Nulla Tenaci Invia Est Via” (for the tenacious, no road is impassable)
Back: “It's not over when you lose. It's over when you quit.”

At a glance

• Theme: losing is not quitting: persistence after a defeat
• Good for: a rejection, a lost game, a job search, a second attempt
• Gift for: an athlete, a student, a job seeker, a colleague who just got a no
• Finish: Antique Bronze (brass alloy) with an antique patina, so each one is unique; key ring included
• Size: 39 mm, about 1 oz, die struck in the USA

The meaning

Nulla tenaci invia est via is an old Latin motto: for the tenacious, no road is impassable. The back puts it in today's words. Losing is an event; quitting is a decision. You can lose a hundred times and still not be finished.

On good days and hard days

• On good days, it keeps you hungry and persistent even when things are going your way.
• On hard days, when you lose or get rejected, it reminds you that it's not over when you lose, it's over when you quit. Try again.

Why a key tag

It is the reminder for the day after a defeat, when you pick up your keys and go back out anyway. Sailors and anyone who loves the sea also like the ship and the anchor. It carries the same artwork as the Tenacity Coin: a sailing ship pushing through high waves under a compass star on the front, and a ship's anchor in rough water on the back.

Give it

It is a good gift for an athlete after a loss, a student waiting to retake an exam, a job seeker, or a sailor who will love the ship and the anchor.

Specs

• Diameter: 1.54 in (39 mm)
• Thickness: 2.7 mm
• Weight: about 1 oz (28 g)
• Material: brass alloy, Antique Bronze finish
• Made: die struck, minted in the USA
• Each key tag is antiqued with a special patina so it looks like it has already been in circulation. The patina never settles the same way twice, so no two key tags look exactly alike. Small variations in color and shading are normal, and they are what make yours one of a kind.
• Key ring included

Questions

What does nulla tenaci invia est via mean?
“For the tenacious, no road is impassable.” It is a Latin motto about persistence.

What do you give someone after a setback?
A reminder to try again. The back says it plainly: it's not over when you lose, it's over when you quit.

Is it the same design as the Tenacity Coin?
Yes, the artwork is the same on both sides. The key tag simply adds a loop so it can hang from your keys.

Will my key tag look exactly like the photos?
Very close, but never identical. Each key tag is antiqued with a special patina that settles differently every time, so small variations in color and shading from the photos are normal. They are what make yours one of a kind.

Want it in your pocket instead? See the Tenacity Coin.

Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.

Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.