Front: “Don't Let the Bastards Grind You Down · Never Give Up”
Back: “Fall down seven times, stand up eight.”
Don't let the bastards grind you down is the English version of the mock Latin illegitimi non carborundum, a joke from the British Army during the Second World War that General Joseph Stilwell later made his motto. It is rude on purpose, and that is the point: some days you need a reminder with a bit of attitude.
The back is the calmer half, a Japanese proverb: fall down seven times, stand up eight. It doesn't matter how often you go down. It matters that you get up one more time.
On the front, a clenched fist punches through a cracked wall. The back keeps it simple: the proverb in bold letters, framed by a ring of stars.
Keep it for the days when people or circumstances are wearing you down. One customer calls it lucky: every time they think it is lost, it turns up again.
It is a popular gift for someone heading into boot camp. One customer gave it to a young man joining the Marines, explained the history of the phrase, and wrote that he loved it. Others give it to close friends who never quit.
What does “don't let the bastards grind you down” mean?
Don't let difficult people or circumstances wear you down. It translates the mock Latin phrase illegitimi non carborundum.
Where does “fall down seven times, stand up eight” come from?
It is a Japanese proverb, nana korobi ya oki, about resilience.
Is this a good gift for someone joining the military?
Yes, it is one of our most popular coins for recruits and service members.
The same proverb also appears on the Samurai Spirit Coin, made for martial artists. For keys: Never Give Up Key Tag.
Care: keep it dry and wipe it with a soft cloth. No polishing needed; the aged finish is part of the look.
Original design by EDC Reminder Coins, protected by copyright. We don't take custom orders.