Birch & Bloom is a refined, sophisticated fragrance with a nod to Southern charm — bright cassis and soft magnolia with a warm oak finish that feels timeless and elegant. The bold, hand-painted pattern of oversized white blooms and deep green botanicals on a warm golden background has a grand, antique quality that appeals to shoppers with a discerning eye for design. A perfect fragrance to carry customers from late summer right into fall. The Flower Diffuser is our #1 best-seller — and it’s easy to see why. The sola paper flower slowly “blooms” as it absorbs the fragrance oil, creating a beautiful, eye-catching display that practically sells itself. Its neutral design complements any space, making it a natural fit for a wide range of shoppers. And like our Reed Diffuser, it pairs with our Diffuser Oil refill to keep customers coming back long after the first purchase.